* Note: no page number is necessary in footnote 1 because the sentence describes the source’s general argument rather than data or analysis from a specific location in the source.ġ Shawna Jackson, “Color’s Effect on Restaurant Patrons,” Journal of Restaurant Marketing 13, no. 4 Accordingly, it is difficult to identify a popular restaurant chain that decorates with calmer hues. 2 The same stud y indicates that patrons felt relaxed in blue and purple environments, which causes them to “spend more time considering the menu options and eat at a slower pace.” 3 Although blue décor can give a restaurant a casual, laid-back feel, industry experts believe this color can negatively affect profit. According to a study by Roberta Chen and David Lopez, restaurant customers feel energized in red and yellow environments, which encourages them to order more food. 1 Consider popular fast-food restaurants, which often use red and yellow in their advertising and décor.
In a Journal of Restaurant Marketing article, restaurateur Shawna Jackson contends that a restaurant’s color scheme influences how hungry its patrons are. If you do not see the rule you need, consult the manual or website for your style. Capitalization (Title Case / Sentence case).Authors: Identifying Organizational Authors.Ultimately, the responsibility for clear attribution of source material lies with you, the author. The NPS Citation Guide streamlines and simplifies Chicago ’s guidance your professors, coaches, and processors may interpret or explain Chicago ’s guidelines slightly differently. The Chicago Manual of Style leaves a great deal unspecified and up to interpretation. Chicago Notes & Bibliography / Turabian: Essential RulesĬhicago Notes & Bibliography (17th ed.) Turabian (9th ed.)
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